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YouTube has of course grown to not only be a household name around the world but a staple of many’s everyday existence.

YouTube was originally created in February 2005 by three former Paypal Employees and was later sold to Google for 1.65 billion in November of 2006.

The site has grown to be the second most visited website in all of the world with 30 million active users each day and a staggering 2 billion each month.

Over 5 billion videos are watched every single day on YouTube with over 73% of the adults in the United States utilizing the platform every single day.

Although incredible numbers, when it comes to small business there is massive room for improvement/growth. Currently only 9% of small businesses are cited to be on Youtube with over 62% of their larger counterparts actively utilizing the platform.

YouTube has grown to be one of the most significant opportunities for businesses looking to share their message and their ad revenue has consistently increased, exceeding 15 billion dollars in 2019 evidencing the power of the platform.

YouTube is not only an amazing way to share and connect but the options available to marketers make YouTube an absolute must for any serious marketing campaigns.

If you have questions about YouTube or how we can assist you in creating a successful Youtube channel to compliment your website, please don’t hesitate to reach out as we are happy to assist.

References and Resources

Lifewire – What Is YouTube? How Do I Use It?

SproutSocial – 40 YouTube stats and facts to power your 2020 marketing strategy

Hootsuite – How Does the YouTube Algorithm Work? A Guide to Getting More Views

Brandwatch – 57 Fascinating and Incredible YouTube Statistics

BusinessNewsDaily – YouTube for Business: Everything You Need to Know

SocialMediaToday – Top YouTube Statistics That Matter In 2020 [Infographic]

MakeAWebsiteHub – 99 Incredible YouTube Stats – 2020 Edition