Demographics basically tell us certain characteristics that an individual or group possess.
These include interests, income level, location data, profession, political views and more.
This data no only tells us about certain people or groups but if these are our customers we can now use it to target more of the same.
By analyzing demographics were able to define who our typical customer is, also known as a “persona”. With this defined we can now search for more people that are similar and perhaps cast our line into a more qualified pond.
In todays marketing environment, people are inundated with “Noise”. Avoiding being that noise will be essential to your success.
How do you avoid being noise, you target properly. You put your ads and your marketing pieces in front of people you’ve calculated are not only open to seeing your solution but are nearly searching for it.
If you have questions about the demographics and how you can use them to be a more effective marketer, reach out to our team today who is happy to talk more.