With nearly 70% of all search traffic coming from Mobile devices, a focus of mobile use-ability is essentail for any one looking to make an impact online.
Contingent on your audience you may find most or none are accessing your content from a mobile device but if they are you’ll want to make sure your website is not only responsive to these different screen types but serving up a user experience tailored in consideration of them.
A smaller screen doesn’t allow for the amount of content of a desktop screen nor navigation options that are all over the place.
Mobile users are also looking for the solutions they seek quickly without fluff. They don’t necessarily need the company’s history and extensive executive bios. They want to see your product, understand its value and simply be able to purchase or install it.
Studies show that nearly 50% of website visitors will leave a company’s site that isn’t web friendly to never return so getting this right is clearly important.
With that said, just over 89% of people are likely to recommend a brand after a positive mobile experience.
A successful mobile layout and flow requires understanding who your audience is, what they’re looking for and what is the best user experience for them to access that content.
If you’re interested in learning more about creating an excellent mobile experience for your audience, feel free to give us a shout. We specialize in great user experiences so your visitors have no reason not to support your brand and grow in your community.