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WhatsApp, a play on the phrase “What’s Up?” was founded in 2009 by Brian Acton and Jan Koum with the goal of offering a better communication solution than traditional SMS.

Today the service has over 2 billion users and is one of the most downloaded apps in the world. It’s monthly user volume puts it within striking distance of the social media KING and coincidental owner of WhatsApp, Facebook.

WhatsApp was acquired by Facebook in 2014 for approximately 19.3 billion dollars.

As WhatsApp has evolved, its services have expanded beyond SMS to include audio calling, video calling and countless integrations allowing it to simply connect with various services you may already be using allowing for saved time and collectively a simpler combined experience.

WhatsApp is now available in over 180 countries and is rapidly becoming the communication method of choice for millions, including countless businesses who are integrating into their web design and grander marketing plan.

For someone considering WhatsApp as a component in their marketing there are a handful of really cool features that will ensure it’s impact is felt.

  • Surveys
  • Group Discussions & Meetings
  • Send ebooks, brochures, catalogs and images
  • Send Alerts and Notifications
  • Offline Alerts

The above can be really great tools if used properly and be excellent compliments to other marketing efforts.

Considering the history of the platform, there’s nothing to indicate it’s growth will be slowing down anytime soon so for those looking for every marketing advantage WhatsApp is certainly something worth considering for not only additional marketing opportunities but increased efficiency.

If you’d like to learn more about WhatsApp or the digital marketing services we offer, please don’t hesitate to reach out anytime as we’re happy to assist.

References and Resources

DigitalTrends – What is WhatsApp?

BusinessOfApps – WhatsApp Revenue and Usage Statistics (2020)

GoodHousekeeping – How to use WhatsApp

Fortunly – WhatsApp Statistics: Revenue, Usage, and History

PCMag – What Is WhatsApp? An Explainer