In web design, conversion is the percentage of people that pass from one stage to the next in your sales process.
This conversion number is the basis for measuring progress as make alterations to our marketing campaigns.
Most sales processes have at least a few different steps. Maybe one is getting people to join your newsletter, once they’re getting the newsletter maybe the goal is to get them to enroll in a free class, once they’re in the free class now the goal is to get them to buy your “Masterclass”.
Measuring and improving the conversion percentage from one stage to the next is you will continually refine that campaign maximizing its success and profitability.
For more information on “Conversion” or if you have questions about how we can assist you in maximizing yours, our phone lines are open and we’re standing by glad to assist.