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Video is unquestionably the most powerful ways to convey your message, connect with your community and elevate your message.

As time has gone on and we as viewers have consumed more and more video we have become much better at deciphering good video from bad and these conclusions juristic whether or not we continue watching your content or pull the plug entirely.

Many of the videos out are shot with basic cameras… even including cell phone cameras with the final video being cut together in softwares often found preinstalled on your computer or downloaded for free. The above is the exact combination that unless a truly rare talent will lead to a low quality video that perhaps could do more harm than good.

As our expectations as consumers of video content have increased, proper cameras, composition techniques, and quality video editing software are a necessity to effective videos.

Our software of choice is DiVinci Resolve which is the software long used by Hollywood giving editors the advanced features to color correct and more ensuring the highest level of continuity and quality throughout the entire feature.

DaVinci Resolve not only allows for the editing of incredibly high res video but has the customizeability to create super sophisticated effects and transitions. It is this ability that allows the editor to create and in turn the customer to receive videos that are truly custom and tailored to best represent their brands and/or message.

DaVinci Resolve is made available through Black Magic Design, the manufacture of arguably the highest quality cinematic cameras available. With their focus on serving the motion picture industry, you can be certain the versatility is there to not only produce incredibly high quality videos but broadcast a level of professionalism and quality that will truly set you apart from your competitors giving you a leg up on your competition.

If you’re interested in learning more about our videography services and how they can elevate your web design please don’t hesitate to reach out as we’re glad to assist you.

References and Resources

Oberlo – 10 Video Marketing Statistics That You Need to Know in 2020 [Infographic]

SmartInsights – Video marketing statistics to know for 2020

Biteable – 55 video marketing statistics for 2020

Wyzowl – Video Marketing Statistics 2020

Hubspot – The State of Video Marketing in 2020 [New Data]

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