Google Ads is an advertising platform that gives a site owner the ability to market their cause or service to very specific demographics.

This platform coupled with various other tools gives us access to nearly invaluable data that can be used to design very sophisticated and hopefully incredibly successful marketing campaigns.

Let’s say you sell running shoes and want to show people searching “Running Shoes” your product… What Google Ads allows you to do is create various campaigns that will put your ad in front of those people when searching that or related terms.

You may notice in your Google Ads and Adwords dashboards that there are many related terms such as “Athletic Footwear” or “Running Shoes for New Runners” that are similar and also represent opportunity. Each of these terms has different “Impressions” and CPC (Cost Per Click) so as time goes on you can further polish your campaign reducing the cost of each ad while maximizing conversion.

Google Ads can be an excellent slice to your grander marketing strategies. It offers you as a store the ability to very accurately target consumers while giving you the data to always improve and squeeze more and more from your Google Ads efforts.