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Pay per click also known as PPC advertising is done through multiple platforms and is essentially the process of having your adds appear when people are searching or have searched specific things or terms.

Google and Bing are two of the most notable search engines where this is certainly an add option and most social networks also offer pay per click advertising.

PPC advertising can be a very sophisticated form of marketing and the tools behind the scenes that allow a marketer to target individuals allow for laser like targeting through droves of data that are nearly unreal.

We can target very specific demographics with very specifics interests or habits.

In doing so, we can tailor ads that appear to those demographics who have a high likelihood of being interested in what we’re doing and hopefully earn some clicks and perhaps even get some sales.

These customized ads targeting specific demographics then direct the person to a landing page on your website or video or piece that allows them to learn more and purchase your product or service.

Utilizing PPC advertising and integrating into your thoughtful web design can be an invaluable part of building a community, a business and your bottom line.

If you’d like to learn about an incredibly valuable line to cast into the water and how this can be integrated into your digital marketing strategies, give us a shout.