Instagram like Facebook and Twitter to name a few is a social network.
Instagram positioned itself targeting a bit different niche making the focal point of it’s platform the sharing on photo’s above all else.
Now owned by Facebook, the platform was originally founded by Kevin Systrom and Mike Krieger and launched in October of 2010.
This new social networking solution focused around photos caught on quick and rapidly grew with it’s 1 millionth member joining just two months after Instagrams birth. Now Instagram has grown to be one of the most popular social networks on the web serving over a billion users each month.
72% of teens of over 37% of U.S. Adults are active on Instagram with those numbers growing all the time.
There are over 25 million businesses on Instagram utilizing the platform to connect with their communities and market their products and services which represents over 75% of all business in the U.S.
Marketing to Instagram users has steadily grown over the years and has reached over 2 million monthly marketers and ad revenue for 2019 exceeding 20 billion dollars.
Instagram as the 6th most popular social network and the most popular platform amongst today’s youth is certainly one to consider integrating into your marketing strategies if not a total necessity.
With it being owned by Facebook, marketers have an abundance of data to draw from as they formulate various marketing efforts, allowing for incredibly granular demographical targeting and more.
If you have questions about Instagram or are social networking and digital marketing services, please don’t hesitate to reach out as we’re glad to assist.