Pinterest has done an excellent job seeming to fly under the radar while it has grown a massive online community and become one of the strongest marketing platforms on the internet.
Pinterest allows user to pin various ideas and photos and collect them on boards and/or collections.
The platform has gained tremendous steam with marketers and it’s advertising revenue has grown to exceed 1 billion dollars last year in 2019.
Users of Pinterest are often referred to as “Pinners”.
Pinterest currently reports it serves over 335 million monthly users.
The majority of Pinterest’s users (over 71%) are woman with 80% of mothers actively uses the platform.
28% of all social media users are active on Pinterest.
83% of active pinners have made a purchase on Pinterest.
6 out of 10 of all millennials use Pinterest to discover new products.
Over 66% of all pins represents brands or companies.
98% of pinners have reported trying new things based on what they’ve seen on Pinterest.
Like all of the social networks out there, Pinterest is it’s own unique flavor with demographics all their own.
No one can dispute the influence of the site, community and opportunity for businesses and as a result it should be included for consideration as you design your marketing strategies.
If you have questions about Pinterest or our digital marketing services, please don’t hesitate to reach out as we’re glad to assist.