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With over 218 million daily users, Snapchat has truly become a titan in the social networking world.

Initially launching in September of 2001 by three Stanford University students, Evan Spiegel, Reggie Brown and Bobby Murphy.

Snapchat set itself apart from the other social media sites limiting the time each “snap” was available for viewing.

With a mobile first approach to their platform, Snapchat has been on the front lines as internet viewership has steadily been shifting from desktop to primarily mobile viewing.

Snapchat sees over 360 million monthly users with up to 3 billion “snaps” a day.

What makes Snapchat particularly unique is the demographics of it’s community.

90% of Snapchats over 200 million users are between 13-24 years old making it one of the most youthful social networks on the web.

Snapchat also has a disproportionate number of females with them making up over 70% of the communities users.

For those looking to connect with a more youthful audience, Snapchat is certainly a site to consider having a presence.

With it’s stories, geo filters and partner integrations, Snapchat has aligned it’s self in a truly unique place, having more and more people (currently 41%) stating it is their preferred social networking platform.

If you have questions about Snapchat, how to integrate it into your web design or any of our digital marketing services, please don’t hesitate to reach out as we’re happy to assist.

References and Resources

Hootsuite – How to Use Snapchat: A Guide for Beginners

SmartInsights – Snapchat statistics 2020

Pocket-Lint – How does Snapchat work and what’s the point?

Kinsta – Wild and Interesting Snapchat Statistics and Facts (2020)

Webwise – Explainer: What is Snapchat?

MakeUseOfIt – What Is Snapchat and How Does It Work?

TechJury – Snapchat Stats

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