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MailChimp is one of the premier email marketing services available. It allows an organization and/or company to simply and effectively keep in touch with their communities greatly strengthening their relationship with their customers which has a multitude of valuable benefits.

Integrating MailChimp into your marketing strategies and into your web design if done properly can prove to be one of the more beneficial things you can setup for your business and website.

If you already have a large number of customer emails or are building your list from scratch, MailChimp makes email list management easier than ever with simple importing and exporting and the ability to tag and organize lists in ways where you can launch targeted marketing campaigns to those who will most likely be responsive to the content.

One of the largest challenges email marketing has run into in recent years has been abiding by email/anti-spam policies where the cost of violating can be significant. At the same time studies have shown that email marketing is one of the most well received and effective forms of marketing there is so it warrants solutions.

MailChimp through their email opt-ins and processes have taken many of these headaches off your plate and ensure your marketing campaigns go out successfully keeping you in good standing so you can continue growing your community, website and bottomline.

Email marketing is nearly a necessity when it comes to website and online success and MailChimp offers the technology and easy to use interfaces to take out the guess work, risk and simply allow you to connect with your community.

If you have questions or need assistance setting up your MailChimp and/or designed email marketing strategies that will succeed, never hesitate to reach out as we’re glad to assist.

References and Resources

Kinsta – Beginner’s Guide: How To Use Mailchimp (Build Your Email List)

SalesFlare – The Ultimate Guide to Mailchimp

Torque – The Beginner’s Guide To Using MailChimp For Email Marketing

Nutshell – How to use MailChimp for B2B sales

DigitalInk – 4 Must-Use Mailchimp Tips for Better Email Performance

WPEngine – How to Use MailChimp with WordPress

Jotform – Mailchimp tutorial: How to use Mailchimp to get more done