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Instagram like Facebook and Twitter to name a few is a social network.

Instagram positioned itself targeting a bit different niche making the focal point of its platform the sharing of photo’s above all else.

Now owned by Facebook, the platform was originally founded by Kevin Systrom and Mike Krieger and launched in October of 2010.

This new social networking solution focused around photos, caught on quick and rapidly grew with its 1 millionth member joining just two months after Instagrams birth. Now Instagram has grown to be one of the most popular social networks on the web serving over a billion users each month.

72% of teens and over 37% of U.S. Adults are active on Instagram with those numbers growing all the time.

There are over 25 million businesses on Instagram utilizing the platform to connect with their communities and market their products and services which represents over 75% of all business in the U.S.

Marketing to Instagram users has steadily grown over the years and has reached over 2 million monthly marketers and ad revenue for 2019 exceeding 20 billion dollars.

Instagram as the 6th most popular social network and the most popular platform amongst today’s youth, is certainly one to consider integrating into your marketing strategies if not a total necessity.

With it being owned by Facebook, marketers have an abundance of data to draw from as they formulate various marketing efforts, allowing for incredibly granular demographical targeting and more.

If you have questions about Instagram or our social networking and digital marketing services that can be integrated into your web design, please don’t hesitate to reach out as we’re glad to assist.

References and Resources

Hubspot – How to Use Instagram: A Beginner’s Guide

SproutSocial – Important Instagram stats you need to know for 2020

Lifewire – What Is Instagram and Why Should You Be Using It?

MakeUseOf – What Is Instagram and How Does It Work?

Mashable – The Beginner’s Guide to Instagram

AdEspresso – Top Instagram Updates in 2020

Hootsuite – 37 Instagram Stats That Matter to Marketers in 2020

Statista – Instagram – Statistics & Facts

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