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Google analytics is an incredibly sophisticated platform and service offered by Google that provides invaluable insights related to a website, it’s effectiveness and how people are interacting with it.

This charted data once properly setup will give you tremendous clarity as to what is working, what isn’t and what can be adjusted in your web design leading to a more effective website.

What kinds of data are available in Google Analytics?

From you Google Analytics dashboard you can see how many sessions your website has seen. How many users have visited the website. How long they explored the website. Even, how many people left before giving it a chance and more.

You can see where the traffic came from both in terms of sites and geography. You can see what times of the day people visit your website and on what device they are viewing it on.

How can this data be used to your benefit?

Understanding the above first gives us some direction as to what is working and what requires our attention. This data may prompt you to add features to your website design, eliminate features or slightly adjust, leading to improved conversion.

You may find that your website begins to serve a different purpose to visitors than you intended and you can begin to pull it back on the track and/or go in a new direction for perhaps even greater success.

As we gather, get familiar with and monitor this website data over time we now can modify the website intentionally because we have trends and data to base strategies on.

What kind of impact can I expect to see when utilizing Google Analytics?

Without Google Analytics you are essentially flying blind when it comes to the development of your website. Sure you can look to orders, subscribers and such as an indication of success but without understanding their demographics, where they’re coming from and when, you put yourself in a position of weakness and inefficiency, unable to accurately target ideal candidates for your product and service allowing for less than possible conversion.

Data is the new oil. Understanding where to get it and how to use it eliminates guess work and increases your likelihood of success nearly an immeasurable amount.

Where can I learn more about Google Analytics?

Google offers some really cool trainings and resources that allow us to get familiar with its features. With that said, the program changes frequently so its recommended you have someone on the team who’s responsibility is keeping up with its evolution so your website(s) will be on the front line of changes and in the greatest position of strength.

References and Resources

Medium – What is Google Analytics, and why is it important to my business?

Moz – The Absolute Beginner’s Guide to Google Analytics

MonsterInsights – How Does Google Analytics Work? (Complete Beginner’s Guide)

Hubspot – The Ultimate Guide to Google Analytics in 2020

NeilPatel – 9 Awesome Things You Can Do With Google Analytics 5