An API or Application Programming Interface is a special technology that allows certain information from one location (say your website) to another (say your CRM).
API’s can be invaluable as they can save tons of time while adding truckloads of efficiency.
In today’s world many softwares and programs have specialized API’s so companies can connect all of their services and have data aggregate in a common location for simplified analysis.
Some of the common services to offer API’s are marketing services, payment portals, educational systems and many more.
They allow for not only a better experience on the website owners end but create a more simplified user experience for your visitors.
If you have questions about API’s and whether your systems can be connected increasing your efficiency leading to a better experience for all, give us a shout. We want your website and it’s design to serve you on the highest levels.